A gentle yet conditioning cleanser for dry, damaged hair, Living Proof’s Restore Shampoo helps encourage stressed strands to behave like their former, more biddable selves from the very first use.

With the brand’s signature Restorative Shield to maximise the benefits of their patented ‘Healthy Hair Molecule’ (OFPMA), this revolutionary formula leaves hair feeling squeakily clean but not stripped, with an enviably glossy lustre and dramatically improved manageability – and what’s more, OFPMA helps repel environmental grime, allowing you to wash your hair less often (a godsend if your hair is coloured or chemically treated). Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual hair care ‘recipes’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans.

Apply Restore Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Restore Conditioner.

Daily shampooing, heat styling, chemical processing, colouring and UV exposure all wreak havoc with hair strength, health and resilience. Over time, strands become brittle, dry and more susceptible to breakage – which is why we often reach for short-term synthetic cover-ups, which only exacerbate the problem. Oils and silicones are effective ‘quick fixes’ but only temporarily disguise the underlying damage – which is why Living Proof have developed a targeted range of reparative products, to fortify strands from the inside out. Their innovative silicone and oil-free solutions star the brand’s patented OFPMA – the proprietary technology that coats each individual hair with an ultra-thin, non-greasy shield that smooths, corrects and protects from root-to-tip, whilst re-establishing moisture balance and delivering UV and thermal protection up to 235°C. With regular use, hair is proven to become up to 20 x more resistant to split ends, as well as more glossy, lustrous and reassuringly envy-inducing.

Water/Eau/Aqua (Solvent), Sodium Lauroyl Methyl Isethionate (Cleansing Agent), Cocamidopropyl Betaine (Cleansing Agent), Sodium Methyl Cocoyl Taurate (Cleansing Agent), Glycol Distearate (Pearlizing Agent), Lactamide Mea (Conditioning Agent/Humectant), Fragrance/Parfum (Fragrance), Peg-200 Hydrogenated Glyceryl Palmate (Thickening Agent), Propanediol (Viscosity Control Agent), Octafluoropentyl Methacrylate (Ofpma) (Moisture-Controlling Active), Creatine (Conditioning Agent), Laureth-23 (Emulsifier), Tetrasodium Edta (Foam Stabilizer), Peg-7 Glyceryl Cocoate (Conditioning Agent), Hydrolyzed Wheat Protein (Moisture Balancing Protein), Polyquaternium-47 (Conditioning Agent), Behenyl Alcohol (Emulsion Stabilizer, Conditioning Agent), Laureth-16 (Emulsifer), Laureth-4 (Emulsifier), Polyquaternium-52 (Conditioning Agent), Peg-150 Pentaerythrityl Tetrastearate (Thickening Agent), Ethylhexylglycerin (Conditioning Agent), Potassium Sorbate (Preservative), Peg-6 Caprylic/Capric Glyceride (Thickening Agent), Methylchloroisothiazolinone (Preservative), Methylisothiazolinone (Preservative), Limonene (Fragrance Component), Hexyl Cinnamal (Fragrance Component), Linalool (Fragrance Component), Citronellol (Fragrance Component), Butylphenyl Methylpropional (Fragrance Component).