When hair falls flat, you feel flat – which is why the brains and beauty experts behind Living Proof’s Full Shampoo, strove tirelessly to develop new and innovative technology, to create body and volume that lasts!

Powdered by the brand's patented Healthy Hair Molecule (OFPMA), this must-have body-builder helps cleanse delicate hair types, whilst repelling dirt and oil to ensure your hair is not weighed down, promoting natural-looking fullness without any stiffness or restrictive weight. Painstakingly developed with never-before-used hair care ingredients and technologies – and without parabens, sulphates or silicones – Living Proof abandoned the usual shampoo ‘recipe’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.

Apply Full Shampoo to wet hair. Massage into a rich lather, focusing on the roots. Rinse. Follow with Full Conditioner.

Note: This shampoo is suitable for coloured hair.

A gentle yet thoroughly cleansing shampoo, Living Proof’s Full Shampoo will transform fine, flat and flyaway hair into thick, glossy, more lustrous locks. A sulphate-free cleansing formula to eliminate build-up without stripping hair of its oils, this is the must-have body-builder for those who need some extra va va voom. Safe for colour and chemically treated manes, this also features Living Proof’s patented ‘Healthy Hair Molecule’ (OFPMA) which not only removes residue to enhance hair’s natural fullness, but helps repel dirt so your hair stays cleaner for longer. Painstakingly developed with never-before-used hair care ingredients and technologies, Living Proof abandoned the usual shampoo ‘recipe’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. The outcome? The happy fact that A-List-worthy hair now comes in bottles.

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate (Cleansing Agent), Decyl Glucoside, Lactamide MEA, Octafluoropentyl Methacrylate (OFPMA), Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerithrityl Tetrastearate, PEG-7 Glyceryl Cocoate, Polyquaternium-47, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Potassium Sorbate, Propanediol, Methylchloroisothiazolinone, Tetrasodium EDTA, Ethylhexylglycerin, Methylisothiazolinone, Fragrance/Parfum, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Chloride, Magnesium Nitrate.