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    Everything you need to know about Cult Conscious

    Harnessing tamper-proof blockchain technology, we're urging our brands to substantiate claims to empower our shoppers to purchase with absolute certainty. From cruelty-free to organic, discover the phrases to look for...Read More

    Hair heroes: the hair care innovations you *need*

    Spark a love affair with these enhancing, healing and nourishing hair care formulas......Read More

    Save 75% on breakout-battling essentials with The Blemish Edit

    Worth £140/€155 but yours for just £35/€40.25, stop blemishes in their tracks with our *exclusive* edit of pore-purging and redness-dispelling essentials...Read More

    Need It Now: Tata Harper's Superkind Range

    Equal parts effective and gentle, this replenishing line is designed to comfort sensitised skin and empower your moisture barrier...Read More

    Need It Now: Anastasia Beverly Hills' Face Palette

    Disclaimer: this limited-edition palette of summer-ready shades is highly likely to activate your add-to-basket-clicking finger ...Read More

    Sunday Riley is our Cult Brand of the Month!

    Renowned for its Holy Grail skin care range boasting both immediate and long-term benefits, we're dedicating May to Sunday Riley’s succinct line of game-changing heroes....Read More

    The best innovations in sun care

    From fresh SPFs to the latest in tanning, we’ve rounded up all of the newest arrivals that shield from the sun and bestow a believable glow...Read More

    Our guide to the best reef-safe SPFs

    No idea where to begin? Luckily, we’ve launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts. ...Read More

    These beauty products have become TikTok famous

    Find out what all the hype is about these viral beauty products and shop these heroes before they fly off the shelves again......Read More

    Everything you need to master the fine art of 'baking'

    Set your base like a pro with our pick of the best loose powders to master the mysterious art of 'baking'...Read More