Beautiful Things

Introducing: Boudicca Wode

Boudicca WODE

*Squeals* We are SO excited about Boudicca’s {Wode} – a collaboration between cult British fashion brand Boudicca, and the team who brought us Molecule 01…

Unlike its often elusive, single molecule sibling second-cousin-twice-removed, {Wode} is instantly impactful. Developed by cult perfumer Geza Schoen, it’s a complex, multi-layered fragrance that hinges on the depth and mystery of oudh. With a subtle sexy, smokiness that lingers long after it’s spritzed, Wode is heady and exotic – beginning with a symphony of juniper berry, coriander seed, pink and black pepper and bergamot, which gradually gives way to the smouldering heart of opium accord, jasmine, rose, black hemlock, tuberose and cumin. The base – which thrums with a sensual woodiness – is a blend of sandalwood, cedarwood and guaiacwood alongside amber, musk, leather and blond tobacco – simultaneously warm and cool, feminine and masculine, resinous and fresh, this is the ultimate scent for the fearless expressionist.

Its name is derived from woad – an intense blue plant extract used by ancient Britons to paint themselves with tribal markings. “Scent too marks you as one of a tribe” says Zowie Broach of {Boudicca}, “but its uniqueness is that it marks you invisibly.” This tribal quality is reflected by the packaging; the distinctive bright blue box (designed by Me Company) features tribal tattoo patterns, laser-etched into a micro-textured foil for an exquisite, hyper-modern take on luxury. We’re beyond besotted…

SHOP WODE >>



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...