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    Born in California in 2001, Pureology pioneered the ‘no nasties’ hair care movement, crafting sulphate-free, 100% vegan formulas specifically designed to keep colour-treated hair looking ‘fresh out of the salon’. Catering to all kinds of hair concerns – from damage and dryness to lack of volume and brightness – each of Pureology’s luscious systems is powered by clever, colour-protective technology combined with natural goodness to boost every strand and keep your hard-earned hair shade as vibrant as possible. Conditioning oils, strengthening soy proteins, softening butters and reparative plant-based amino acids nourish hair the natural way, while signature aromatherapy fragrances scent each system for an indulgent, addictive hair care experience.

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