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    MatchMe Foundations

    With in-store consultations increasingly tricky and more of us shopping for make up online, let us introduce you to the future of foundation matching online.... MatchMe is Cult Beauty's intelligent foundation matcher that takes the risk out of finding a flattering base. From shade through to finish, MatchMe uses cutting-edge, colour-matching AI technology to eliminate guesswork when picking the ultimate base for your skin tone (not to mention your favourite texture and coverage), and Cult Beauty needs YOU to try it (and help us refine it). From brands like NARS and Too Faced through to Charlotte Tilbury and Huda Beauty (we’re constantly adding new names to the mix). See all of our Foundations here.

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