Uniting two of IT Cosmetics' most beloved make up formulas, this IT's Celebrate Your Power combines the power of the Superhero Mascara with the Brow Power Universal Eyebrow Pencil.

Here to help accentuate and draw attention to your favourite face-framers, this IT's Celebrate Your Power combines the power of the Superhero Mascara with the Brow Power Universal Eyebrow Pencil. Perfect for topping up your go-to make up collection with more Holy Grail heroes, this is not to be missed. Not all heroes wear capes – IT Cosmetics’ Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like ‘skin care for your lashes’, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch – all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.

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The brand everyone (and their mums, baby sisters and great aunts) are talking about – not to mention the hordes of adoring disciples who give it five coveted, Cult Beauty stars – IT Cosmetics is here to restore long-lost confidence with its collection of CC Creams and eye concealer. Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise redness while cherishing sensitive skin, founder Jamie Kern Lima’s incredible journey – from news anchor to founder of one of the world’s most in-demand brands – is incredible. Now with a range spanning skin care, complexion and make up essentials (have you seen how cute their make up brushes are?), if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

Superhero Mascara

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).

Brow Power Universal Pencil

Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D’abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.