Prep-Set-Glow
Illuminator
Sheer Blush
Ultimate Brush Set
Triple Threat Mascara
Lip Plumping Gloss
Sculpt & Boost Eyebrow Cushion
Brow Silk & Brush
Day to Slay Eyeshadow Palette
Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
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