Prep-Set-Glow
Illuminator
Brow Silk & Brush
Lip Plumping Gloss
Ultimate Face Set
Seamless Concealer
Loose Pigment Palette
Pigment Foundation Stick
Sculpt & Boost Eyebrow Cushion
Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
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