Cult Conscious

Honesty lies at the heart of our philosophy which is why we have partnered with transparency tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. With their coveted Proof Points, Provenance uses blockchain technology to digitally verify the wealth of information that pervades the beauty realm; from whether a product is vegan and cruelty-free to whether it’s housed in recyclable packaging, simply look for the tick to establish each product’s credentials (if a Proof Point is verified – meaning a third party has verified the accuracy of the statement – it will have a green tick next to it. If it doesn't have a green tick, it just means the information hasn't been verified by a third party but the brand will still have uploaded evidence that you can check yourself). Established and cool, indie brands have already elected to bare all and asked to be part of the scheme – from REN to Rituel de Fille – and we can’t wait to steer you towards the right products for you as more names volunteer to be part of the Provenance platform…