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    Discover Olaplex's new No 4P Blonde Enhancer Toning Shampoo

    Calling all blondes and greys, Olaplex's iconic shampoo just got a purple makeover...Read More

    Save over 80% with The Cult Conscious Edit

    Aligning your beauty routine with your values, The Cult Conscious Edit unites 10 ‘conscious’ formulas with coveted ‘Proof Points’ that empower you to verify their conscious credentials without any legwork ...Read More

    Introducing the Cult Beauty Chat Room

    Join the Cult Beauty Chat Room, a community passionate about all things beauty and monitored by our expert Cult Concierge team...Read More

    You *need* this exclusive new arrival from Zitsticka

    The brand that calmed and cleared your breakouts is expanding its Holy Grail range......Read More

    Cult brand of the month: Charlotte Tilbury

    It's back to beauty school with a bang this September, with a full month dedicated to the ultimate queen of the make up scene — none other than flame-haired Charlotte Tilbury...Read More

    Glow from head to toe with these summer bath & body essentials

    While it may not *feel* like bare-leg weather is on the horizon, discover the formulas that will have your skin soft-to-the-touch and supremely glowy for when the sun finally shows up......Read More

    The skin care launches you *need* to try

    From innovative serums and masks to nourishing oils and creams, these arrivals more than deserve a try... ...Read More

    Top up your formulas with sustainable (and chic) beauty refills

    We’re (re)filling you in on our all-new sustainably minded releases: refill pouches of fan-favourite formulas that cut back on plastic *and* cost!...Read More

    Everything you need to know about the Cult Beauty Advent Calendar

    The ultimate gift for the beauty besotted, our 2021 Advent Calendar stars an incredible edit of big names in make up and burgeoning brands making waves in the skin care community...Read More

    Coming soon: The Hair Edits

    Join the waitlist for a trio of exclusive kits suited to different hair types — all with a saving of over 65%...Read More