We’re proudly presenting…*drumroll please*... {MatchMe}: the future of finding foundation online.

We’re harnessing cutting-edge AI technology to eliminate guesswork when picking the ultimate base for your skin tone (not to mention your favourite texture and coverage), and Cult Beauty needs YOU to try it (and help us refine it).

With in-store consultations increasingly tricky and more of us shopping for make up online, our intelligent tool takes the risk out of finding a flattering base. From shade through to finish, MatchMe uses advanced colour-matching technology to serve results that suit your unique needs, from brands like NARS and Too Faced through to Charlotte Tilbury and Huda Beauty (we’re constantly adding new names to the mix).

Currently in its test phase, {MatchMe} gets better with use which is where you come in. The technology learns and improves by retrieving your matches so, the more people try it, the better it gets! It’s quick and next-to-effortless - simply access the link on your mobile to find your next ‘Holy Grail’ base (tell your friends).