Meet the lip-smackingly good products that have the Cult Beauty team all of a-quiver...

{Alexia Inge}

Cult Beauty Co-Founder "First up is an old favourite, for which my love has grown proportionally to the lines around my mouth. KaplanMD's {LIP20 Moisture Therapy & SPF (Sheer Tint)} {lip plumper} ACTUALLY plumps your lips over time with hyaluronic acid - pushing out the 'cat's bum' wrinkles that cause chaos when it comes to pigment-rich lip colours. The packaging is so retro/space age/cool that almost everybody comments when I fetch it from my bag (and being proudly shallow, I like that).

"The second is the Huda {Lip Contour} pencil which comes in the most stunning shades (with more in production!) and is a godsend for those in their late 20's+ - not only does this prevent lipstick feathering, it does so defiantly - staying put through cocktails, canapés, coffee and crises. I just wish she has a lipstick to go with it… or does she…" 

{Holly Broome} Digital Marketing Executive

"From the moment I applied Surratt's {Lipslique} in 'Chuchoter', I knew that my quest to find my 'holy grail' nude shade was over. A perfectly-formulated ballerina-pink hue (think ‘your lips but better’) this lends a subtle, balmy sheen that unlike more traditional cream formulas, actually stays put. Pillowy, blushed lips for hours, what’s not to love?"

{Dimi Mathioudakis} Senior Digital Designer

"The {Lip Lacquer} by Smith & Cult is is my new favourite every day lip product. The shade ‘Now Kith’ is a beautiful mauve-nude {lip gloss} with a sheer, subtle pigment and non-sticky texture that makes it so easy to wear. The natural coconut essence helps to keeps the lips hydrated and you don’t need to re-apply often. Also it comes in a cute pocket-sized tube!"

{Stacia Prince} International Buying Director

"When I think 'matte lip' I think: flat, drying and a little chalky. Not any more... Nudestix {Intense Matte Lip + Cheek Pencils} (coming very soon to Cult Beauty!!) are long-lasting, somehow quite creamy in texture, and do not dry lips out at all. As always an array of flattering shades, all very wearable. I have yet to meet a {Nudestix} matte {lip pencil} I don't like."

{Chikay Lo}

Affiliate Marketing Manager"Jouer's ooooh-inducing range of {Long-Wear Lip Crème Liquid Lipsticks} is to-die-for. With a spectrum of irresistible shades - from grungy beige-brown through to classic crimson - I've collected quite a 'lip wardrobe' (I'm besotted with 'Fraise Bonbon' - a traffic-stopping strawberry hue). With the best staying-power I've found, I doubt that I'll ever wear 'ordinary' lipstick again."

{Jennifer Baldwin} Senior Communications Manager

"I normally choose either a bold statement lip colour, or just use balm, but Surratt's beautiful {Prismatique Lips} has literally changed everything. I went for ‘Pailettes’ – a twinkly, soft pink which somehow manages to add a hint of natural-looking colour, illuminate and plump your lips without looking overly ‘pouty’. It looks great when worn with loads of mascara for a 60s/Brigitte Bardot-inspired look."