it lasts so well on the skin and has a rich color

I am obsessed with this eye liner, it's totally worth the hype. It comes across as dark enough to not be obviously brown, but gives a slightly softer look compared to a pitch black eyeliner that can look a bit hard if your colors naturally are a bit light/fair. It doesn't smudge, it's easy to apply, and easy to build up for more effect if you want to. SO good!!

Il lasts from day to night! Intense, rich and smooth. 

Cream, pigmented and once it's dry in doesn't move AT ALL. put it in the water line and it was almost intact after 6 hours

Great pencil, glides on well and is long lasting