OUAI 

Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.

SHOP ALL OUAI

OUAI BESTSELLERS

OUAI Detox Shampoo 300ml

4.67 Stars 70 Reviews
31.60€

OUAI Leave In Conditioner 140ml

4.32 Stars 53 Reviews
29.30€

OUAI Detox Shampoo Travel Size 89ml

4.53 Stars 32 Reviews
13.50€

OUAI St. Barts Body Crème 212g

4.44 Stars 9 Reviews
36.16€

OUAI Hair Oil 45ml

4.38 Stars 79 Reviews
29.30€

OUAI Leave In Conditioner Travel - 45ml

4.32 Stars 22 Reviews
15.80€

OUAI St. Barts Body Cleanser 300ml

4.5 Stars 2 Reviews
27.12€

OUAI Fine Hair Conditioner 300ml

4.42 Stars 12 Reviews
31.60€

OUAI Fine Hair Shampoo 300ml

4.21 Stars 43 Reviews
31.60€

OUAI Medium Hair Shampoo 300ml

4.48 Stars 21 Reviews
31.60€

OUAI Medium Hair Conditioner 300ml

4.22 Stars 9 Reviews
31.60€

OUAI Hair Oil Travel Size 13ml

5.0 Stars 1 Reviews
15.80€

OUAI Wave Spray Luxe 50ml

3.58 Stars 24 Reviews
13.50€

OUAI Scalp & Body Scrub

4.4 Stars 30 Reviews
40.60€

OUAI Matte Pomade 50ml

4.0 Stars 35 Reviews
22.60€

OUAI Air Dry Foam - 120ml

3.45 Stars 11 Reviews
29.30€

OUAI St. Barts Scalp and Body Scrub 250g

4.67 Stars 27 Reviews
40.60€

OUAI Curl Crème 236ml

3.53 Stars 15 Reviews
31.60€

SHOP OUAI BY CATEGORY

DISCOVER OUAI

OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.

A ‘OUAI’ OF LIFE

After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.

FORMULAS MADE FOR YOU

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

CRUELTY-FREE

OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.