9 new arrivals you're loving right now
Proving that happiness can come in Cult Beauty boxes, discover the latest arrivals eliciting thrills when they land on your doorsteps
Spring into spring with new eyeshadow palettes
A blast from the past(el), Spring calls for new shades of shadow and none fit the bill quite like Huda's impending collections of soft, sorbet shades
Georgia Gatsby's tried and tested gifts for over 50s
From brilliant stocking fillers to pure luxury, our resident expert is back with her pick of the gifts she'd be thrilled to receive this December
6 of the bestselling presents too precious to part with
As good as gold (if not better), spoil someone special and earn yourself endless 'best gift-giver' points with our pick of the ultimate beauty indulgences
Mercury Retrograde has lift off...
Mercury Retrograde is coming for your neutral smoky eye. From gunmetal glitters to pearlescent plums, you won't know which shade to try first.
Your make up wardrobe needs a birthday suit...
Leaving the beauty world more than a little hot under the collar, Huda's brand new Nude Obsessions have landed to make sure your lids are impeccably (un)dressed
Everything you need to know about the Cult Beauty Advent Calendar
The ultimate gift for the beauty besotted, our FIRST Advent Calendar stars an incredible edit of big names in make up and burgeoning brands making waves in the skin care community
Discover the new crop of launches our #CultCommunity loves
With newness arriving on site on the regs (understatement), it's tricky for products to make an impression but *these* recent launches have made major waves with the critics that count (ie: YOU)
Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
These new beauty must-haves are sure to spark joy
Yes yes, we know... Marie Kondo would frown on us using her mantra to urge acquisition (sorry Marie!) but, these recent arrivals are too good to bypass