Beauty News

Meet The Dry Shampoo Your Lazy Alter-Ego’s Longing For

bottles and bottles of amika perk up extended platy dry shampoo all on top of eachother

If you’re a member of the fringe family (*guilty*) or cannot bear the thought of washing your {hair} (who can?) then {dry shampoo} is your BFF, your lover and your muse. You cannot leave the house without a spritz and God forbid you come to the end of a bottle. However, not all dry shampoos are created the same. Some smell divine but don’t absorb the grease, others absorb endless ‘no wash days’ but make you look as if you’re Cruella de Ville’s long lost cousin. So, let us introduce you to the new kid on the dry shampoo block, exclusive to Cult Beauty… 

Say Hello To Perk Up Plus Extended Clean Dry Shampoo 


From the brains at Amika, comes their newly formulated {Perk Up Plus Extended Clean Dry Shampoo}. Formulated with anti-inflammatory peptides and oil-absorbing and anti-bacterial arrowroot powder, this new creation is clinically proven to remove oil from the hair and scalp! Plus, with its suuuuuuper fine mist and additional mandelic acid and Rambutan seed extract, this tackles that ‘needs a wash’ odour without any powdery residue… What’s more, the smell-dispelling properties of ‘Perk Up Plus’ are even more reliable thanks to its irresistible fragrance (think: old school ‘Charlie’ body spray…Yummmmmmm)
The sister to the {Perk Up Dry Shampoo}, the {Perk Up Plus Extended Clean Dry Shampoo} has been developed specifically for those of us who want to go even longer between washes so, whether you’re living your best shower-free life at a festival, you’re having a week where hair wash days just do not line up with your endless social outings or, you simply cannot face going through your entire hair wash ritual, this dry shampoo is the oil-eliminating, volume-giving, divinely scented saviour you won’t want to be without. 






Rina Teslica

Rina Teslica

Copy Intern

Rina is the newest member of the copy team and has always had a passion for skin care and beauty. What started as a love for The Body Shop and their famed Born Lippy lip balms (in 'Watermelon' of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. When she's not intently reading ingredient lists, you can find her immersed in multiple true crime podcasts.