Tried and tested

Say no to faux pas with our self-tanning heroes

The only acceptable tan lines, our latest self-tanning essentials are changing the way you (faux) glow. So, whether you’re feeling decidedly sun-starved or want to prolong your post-holiday bronze, our newest recruits will ensure you stay golden.

You might not be off to the French Riviera but thanks to the self-tanning titans – St. Tropez – you can fake a sojourn on a super-yacht thanks to their new {Express Gel} which puts you control of the colour. Developing from light to deep over the course of three hours, this rapid-flash formula quickly bestows a warm, olive-toned glow (simply rinse after 60 swift minutes), and lends a luxe, two-weeks-in-Juan-les-Pins tan when its left for the maximum window. You can also arrest its development at any point by hopping in the shower.

Putting an end to faux glow pas, tanning maestro Jules Von Hep has laced his latest launch with skin-loving ingredients to do the work of tan and body serum in one, next-to-effortless step. Catering to tanning needs of those who like to keep things ‘clean’ and vegan, the gradual {Hyglo Hyaluronic Self-Tan Serum Body} is enriched with water-retaining hyaluronic acid, alongside a cocktail of coconut, chia and avocado oil to boost elasticity, strengthen and deeply condition your skin to recover its ‘spring’.

An opulent option for those with a penchant for life’s finer things, TAN-LUXE’s phenomenal {Super Glow Body} is brimming with multiple weights of hyaluronic acid to penetrate skin’s lower levels and offer superlative smoothing and plumping, while 4% DHA (derived from organic French rapeseed) delivers a top-to-toe glow without streaks. Perfect for everyday use, you can also apply several layers to up the intensity. A medley of free radical-fighting antioxidants then help to shield against pollution, to keep your skin beautifully dewy and sunkissed – as well as protected.

Body moisturiser-meets-tanner, achieve a just-stepped-off-the-plane-from-Spain effect with KORA Organics’ {Gradual Self-Tanning Lotion} – a cocktail of organic noni fruit. argan and rosehip seed oils with tanning agent DHA, that grants a ‘kiss’ of colour while conditioning your skin. Firming and elasticising, this helps to ‘undo’ damage and is free from any dubious ingredients – which means no sulphates, silicones or artificial fragrance (to name a handful); just pure, proven, plant-derived actives to cherish while leaving you beautifully bronzed.

And, for the ultimate OOO glow reach for Coco & Eve’s (Sunny Honey Bali Bronzing Foam}, which comes in three shades to meet all tan requirements. With colour-guide technology to guarantee a seamless, streak-free finish, this tan’s over-glowing with vitamin C and illuminating lotus flower, not to mention a medley of blurring, refining and dead cell-dissolving papaya, banana and cocoa which leaves your skin strokeably soft and conditioned. With a mouth-watering mango and guava fragrance, this top-rated favourite is ideal for fans of a deep, even tan. 


Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…