I think fudge works better for my hair, but this did a good job at getting rid of yellow.

The top of my hair was light from highlights and the rest was brassy from previous highlights this completely fixed it  I couldn’t recommend this product more for yellow hair. I left it for 5 minutes and it did nothing so I tried 30 and it was perfect

this is a great very intense purple shampoo for blondes at a great price!!

I've had a number of silver / purple shampoos over the years. Sachajuan to this day is the best. This is fine but a dye heavy / inky shampoo no better than Charles Worthington from Boots

This, along with the silver conditioner, has saved my dyed blonde hair! It has turned my hair from slightly brassy to extremely cool toned and ashy which is just what I wanted. I have used other purple shampoos in the past and found them very drying, this one is not at all! Will definitely be repurchasing.